Today's technique is called debossed stamping. So simple using embossing folders that come two in a pack, one that says "celebrate" and the other is "happy birthday". Below is a video show how I did it (it includes some issues with the stamping and how I fixed them). Enjoy!
My Stampin' Up! project supply list is below. Interested in an item (or two or three)? Just click the links below and order online.